TRENDING: The All-In-One Digital Marketing Software

Aleh Barysevich is Founder and CMO at companies behind SEO PowerSuite, professional software for full-cycle SEO campaigns, and Awario, a social media monitoring app. He is a seasoned SEO expert and speaker at major industry conferences, including SMX and BrightonSEO.

“Social media is one of the most versatile and effective marketing tools today.”

“Over the past two decades, buying links has become increasingly risky because Google’s ability to seek and destroy the SEO value of paid links has become uncannily accurate.”

“One of the most important parts of a competitive analysis is figuring out where your rivals are earning their backlinks from and using that information to build high-quality links for your website.”

“Each social media marketing campaign should start with clearly outlined goals and a battle plan that will help you achieve those goals.”

“Marketing is all about explaining to potential customers why your product fits their needs the best.”

“When you see every mention of your brand, it can be tempting to purge negative experiences from the web. Resist that urge.”

“Your top SEO competitors are the ones who rank on the first search page of the keywords you’re targeting, regardless of whether they’re your business competitors.”

“When it comes to mobile-first indexing, you do not need a flawless mobile site to claim your spot as king of the hill (or the SERPs).”

“Google is always heading in the direction of rich, accurate, and instant answers to queries.”

“Desktop and Mobile SEO all start in the same place: usability.”

“The secret to any successful SEO strategy lies in a solid understanding of your audience.”

“The key to a strong link-building campaign is to create content people crave, and then to promote that content relentlessly.”

Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video.