7 Figure SEO

Aleyda Solis (Award Winning International SEO Consultant)


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Aleyda is an award winning International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine LandSearch Engine Journal and Moz), author of the SEO book in Spanish “SEO. Las Claves Esenciales” and an experienced speaker with more than 100 conferences in 20 countries in English and Spanish.

“A product is not a thing; it’s an evolving relationship between a technology, the people who use it (or might use it), and a business that funds its construction. An abstract representation of a product might look something like … a triangle-shaped graph I call “The Product Triangle.” The Product Triangle is the playing field on which product builders ultimately win or lose.”

“Build and optimise your own website, it’s essential to test things for yourself and it’s fundamental as an SEO to validate and see things on your own.”

“Don’t let other people tell you what you’re capable of and don’t wait for others to give you opportunities, create your own.”

“It’s a must to understand the site business and sales goals, their business models and different ways of monetization.”

“The context of each Website is a critical factor to be taken into consideration in your SEO audit, to focus your efforts on those areas that will tend to be more relevant based on the site specific situation.”

“The goal of an SEO audit shouldn’t be to deliver a document of a certain length or with a specific number of validations, but to be a relevant and actionable source and driver of the SEO process to achieve the desired results.”

“YouTube’s algorithm has two goals: the first is to help each viewer to find videos that they want to watch – yeah reasonable – and the second is to get the viewers to keep watching more of what they like again and again and again.”

“Now more than ever, SEO is not a one-trick pony, and needs to align efforts and support from the different involved areas (technical, content, promotion) in a cohesive way to be competitive.”

“There isn’t such a thing as a “perfectly optimised website”. There is always something to improve your user’s search experience, even if you’ve done an amazing job for a long time with tons of resources and flexibility regarding implementation (which in most cases doesn’t happen).”

“Context and prioritisation is all for SEO. If there’s no context regarding the technical, business, content constraints, resources, marketing/business goals, industry competition/activity, audience trends/behaviour, etc… then it’s difficult to establish priorities to SEO actions to make them cost effective.”

“SEO at the end is about achieving a positive business/marketing ROI. Even if your SEO analysis is spot on and your recommendations are “relevant”, if you can’t achieve the expected business/marketing goals then the process is unsuccessful.”

“You need to trust in yourself, in your capacity to evolve, learn, and achieve whatever you set to achieve.”

“SEO is a wonderful area that will allow you to always learn new things and specialise in certain areas/disciplines. Once you identify something that you’re particularly passionate about and know that it clicks above anything else: Focus on it.”

“Automation will be as good as the input, so it’s critical to ensure you have a high quality one, with also clear criteria to follow.”

“It’s fundamental to be proactive and establish an SEO Quality Assurance Framework to prevent SEO mistakes in the first place, and if they happen, to catch them fast with a good validation and monitoring system.”

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7 Figure SEO

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