
TRENDING: The All-In-One Digital Marketing Software
Angie Schottmuller has been named as one of Forbes’ Top 10 Online Marketers and Entrepreneur’s Top Online Marketers to Follow. She is also a popular keynote speaker who talks on the topics of SEO, conversion rate optimization, and content marketing.
“Applying social media optimization (SMO) to your content isn’t rocket science, but amidst other marketing priorities, it sometimes gets buried or forgotten.”
“The similarities between SEO and “Star Wars” can no longer be denied. It’s time for SEOs to ditch white and black hats and claim their rightful weapon for battle.”
“SEO is a powerful force that can be wielded to dictate the prominent content placement in search results, potentially driving countless visitors to websites.”
“It’s time to choose, and the battle is real. Will you uphold the righteous values of quality content and serve as a SEO Light Jedi, or do you long to be a master of deception as a SEO Sith Lord? Perhaps you’re a SEO Dark Jedi – once believing in white hat tactics and now thirsting for the dark side. Or perhaps you’re a SEO Jedi Fashionista – knowledgeable of both sides, but discreet in practices to keep up appearances. Whatever your identity, it’s time to flaunt it!”
“If a metric won’t change the way you behave, then it’s a BAD metric.”
“Ranking for a particular keyword search can vary from one moment to another, and from one computer to another, which makes guaranteeing them a tricky proposition.”
“Search engines control rankings (not SEO firms), and therefore SEO in an inherently less predictable, less scientific service. To guarantee results is to be somewhat disingenuous from the start.”
“Search rank guarantees are malarkey. A good SEO agency authentically boosts customer confidence with education, clear expectation, and business goal alignment. A great SEO agency backs that up with supporting data/evidence, expert credentials, social proof, and relevant case studies.”
“Never forget that the purpose of SEO is to help users seeking your content easily find it. Moreover, search rank means nothing if it doesn’t produce results.”
“Although dark side SEO tactics may yield faster results, the tactics are weak – inevitably failing and therefore only yielding short-term gains.”
Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video.