TRENDING: The All-In-One Digital Marketing Software
Anna is the Assistant Editor for Search Engine Journal and Content Strategy Lead at Leadfeeder. Over the last 9 years, Anna has successfully developed and implemented online marketing strategies, SEO, and conversion campaigns for 100+ businesses of all sizes; from the Fortune 500 to startups, and nonprofits.
“To move up the ranks in local SEO search results and compete with zero click results, you need rich local content.”
“There is no local SEO content magic bullet that will instantly drive local foot traffic to your business.”
“If you take a step back and think about your business as a whole while sprinkling in local mentions, you will see success with local SEO content.”
“Blog content is where the magic happens. If you’re a local business looking to compete in the local SERPs, having an active blog will help improve rankings.”
“From content around city-specific landing pages to press pages all centered around intent, the days of simply putting your NAP on your webpages for the sake of ranking in the map packs are a thing of the past.”
“SEO amateurs and pros alike know that optimizing images for your website is notoriously worth the time spent.”
“Search engines will look at your web page like you might look at a big vat of Crisco: You can’t seriously be considering putting that on your website, right?”
“When it comes to SEO, creating descriptive, keyword-rich file names is absolutely crucial.”
“Not customizing your image file name is like getting a burrito with nothing in it. It just plain sucks.”
“All of your basic on-page SEO factors like metadata, header tags, copy on the page, structured data, etc. affects the way Google ranks your images. It’s like putting all your toppings on your burrito. It tastes way better with guac. So, make sure to add the guac for improving image rankings.”
“Optimizing images are no joke. With advancements in voice search technology, media is a growing importance and your entire site will benefit from taking the steps above.”
“The ancient art of ranking in search engines is a lesson in balance and patience.”
“Despite the word on the street that keyword research is not needed to rank, it still supports quality content creation. But unlike traditional keyword research, today keywords serve as a content creation roadmap.”
“If you don’t think about UX, your website will end up in the metaphorical trash.”
“Designing a user experience that pairs nicely with your SEO is vital if you want to succeed in the SERPs. It’s like choosing which Backstreet Boys song you want to sing karaoke to. Even if the performance is good, if the song is off, no one will sing along with you.”
Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video.