TRENDING: The All-In-One Digital Marketing Software

Areej AbuAli is the proud founder of the Women in Tech SEO community, a support network aimed for women in the Technical SEO field, to discuss, share and learn from one another. WTS was founded in May 2019 and since then has grown to more than 3,000 global members who connect via Facebook, Slack, virtual and physical events.

“The more traffic that is through organic, the better for you, because that’s a free traffic and you’re not having to spend a lot of time or money or so forth in terms of paid activity and so forth through it.”

“It doesn’t matter how amazing your content is or how much coverage you get, if Google is struggling to go through your site, then you’re not going to end up ranking for much. So everything in terms of your navigation, your filters, your parameters, your canonicals, all of that stuff tends to fall within quality and indexability.”

“Give up your seat every now and then. If you’re someone who is already a well-seasoned speaker, who is already really well-known in the industry, you don’t need to say yes to every single opportunity. Instead, every time, consider whether this is an opportunity you really need, or if you can give up your seat to someone who would benefit from it much more.”

“Every single time we have an algorithm update come out, Google simply states that if you’ve built your site with the right foundation, with good content, then you’re good to go. You’ve got nothing to worry about. So it’s stepping back and really checking and making sure that that foundation is clean.”

“If you’re not dedicating time for things like your user experience, and your page experience, and how fast your website loads, you’re going to fall behind. And there’s more and more emphasis that’s been coming out on that over the past few years. And it’s going to be a big, big shift over the next year or two in terms of how you survive against your competitors.”

“Ensuring that you need to have room to experiment and see what works and what doesn’t work, but also perform proper competitor audits as well and understand how their sites are built and understand what are they ranking for best and what’s the main differentiation between us and them. Doing something like that on a quarterly basis gives you a lot of ideas in terms of why am I being outranked by some of these competitors?”

“Be your authentic self! Work on projects, write posts and speak in conferences that align with your values. Reach out to people who motivate you and introduce yourself. And most importantly, don’t be fixated on numbers (number of followers/likes/retweets, etc…) Instead, focus on the quality and value of your interactions with others.”

“The more detailed your pitch is, the easier prepping your talk will be.”

“Don’t attempt to hire someone who’s a carbon copy of your existing team – you should aim to welcome diversity of thinking across your team.”

“If you want to get things done, then be the product owner of your own recommendations. Write those JIRA tickets yourself. Attend stand-ups, backlog refinement and sprint planning. Make sure you’re fully accessible and collaborative.”