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Brodie Clark is a highly experienced Melbourne SEO (Search Engine Optimisation) consultant and expert that works with well-known, mid- to large-sized companies globally. With over a decade of SEO experience, Brodie was named the Young Search Professional of the Year for 2019, a top SEO expert in 2021 and a Search Awards judge for 2022.
“In the age of Google “Core Updates”, the overall quality of your site content is where the real SEO gains are.”
“Having a bunch of keywords in your Google My Business listing name isn’t as risky as many other tactics in the spam world.”
“Creating a community around your business is without a doubt the smartest approach for success on social media. Not only will it fuel your business operations, but it will also result in more longevity to your brand which doesn’t just depend on the product.”
“There are a couple of different options for people to learn about SEO. There are some great courses that you can enrol in and really gain an in-depth understanding of techniques and practices. Otherwise, if you learn well by reading, sites like Moz and Search Engine Land have fantastic in-depth guides and resources such as video tutorials – often available for free.”
“Making changes on a single page at a time, then waiting for Google to index that page again, may only bring unnecessary attention to your site.”
“Search Queries are by far the most exciting development to come out of local search in recent times. Make sure you’re taking advantage of this data!”
“It’s no secret that Google wants to compete in the social media space, they just haven’t quite found the right formula for success.”
“If you want to compete in local search, it’s important to differentiate your listing from your competitors.”
“Featured Snippets are a fun part of SEO, have fun with it.”
“Whenever you’re working with a new site, figure out what % of your target queries have Featured Snippets. Do the same for your competitors. Figure out the value in going after those results for your strategy and allocate time accordingly.”
Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video.