7 Figure SEO

Bruce Clay (Father Of SEO)


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Bruce Clay is the founder and president of Bruce Clay Inc., a global digital marketing optimization firm providing search engine optimization, PPC management, paid social media marketing, SEO-friendly site architecture, content development, and SEO tools and education. Clay authored the book “Search Engine Optimization All-In-One For Dummies,” now in its fourth edition, and “Content Marketing Strategies for Professionals.”

“CMOs and other top executives need to be SEO advocates within their organizations. Without an understanding of what it takes, the boss will not be able to make crucial decisions that support a website’s organic search success.”

“It is not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the Web site so that it becomes an eagle.”

“Sales always has a voice. Revenues have to grow, and anything else is a failure.”

“In today’s sales reality, your company website is your most important salesperson.”

“Do SEO as if your survival depends upon it.”

“Spending on SEO now is an investment in your business’s future revenue.”

“SEO is more cost-effective in the long run because your optimized webpages can continue driving traffic for years.”

“SEO is not a set-it-and-forget-it thing, even if you or some of your clients wish it were. But all parties need to stay engaged in the project from start to finish for success.”

“Using Google Analytics and a tool like Screaming Frog, Semrush or our SEOToolSet, you can get all the data you need to understand the webpages on your site.”

“The beauty of SEO is that your webpages build value over time through visibility and links. So all the great work you put into them can continue to pay off in traffic and, hopefully, revenue.”

“A good SEO strategy is all about being able to reach these people with the right messages on the web.”

“Google doesn’t care about SEO. They’re testing constantly to find the best result. Something like 60 percent of all pages that were on the first page of Google results three years ago are gone – they’re no longer on the first page. And I think it’s gonna get worse.”

“The number of Google changes per day is somewhat astronomical – eight to 10 a day. The only thing I know for sure is that as artificial intelligence (AI) gets in there and Google is guessing – and they may guess wrong a lot – there will be even more volatility in the search results.”

“SEO is mainly based on good and relevant content. Content is absolutely necessary from an educational and informational point of view.”

“Branding will become increasingly important. Companies underestimate the importance of the internet and will fall into a trap if they don’t pay attention.”

“Knowledge is power, especially in the field of SEO and customer loyalty. When the customer understands SEO, every advice is in place and the advice will also have the desired effect.”

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7 Figure SEO

Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video