TRENDING: The All-In-One Digital Marketing Software

Carolyn Lyden is the President/Lead SEO of Search Hermit. Her goal is to help established women-owned businesses improve their online visibility through SEO and content strategy that drives sustainable growth and creates a more substantial online presence. Carolyn Lyden also served as the Director of Search Content for Search Engine Land and SMX.

“Ensure you’re writing content the way that you’d explain it to someone over the phone.”

“Small business marketing doesn’t have to be expensive to be effective. Some time and ample planning can make all the difference!”

“Setting a goal without a timeline is setting yourself up for procrastination.”

“There’s no secret ingredient when it comes to effective local and regional social media marketing, but the payoff can be big for both B2B- and B2C-facing organizations.”

“If people are savvy enough to give you a negative review on Facebook, chances are they can do it on any other review site, too, and already have.”

“All demographics are on social media. Study after study has shown that grandparents, people with or without kids, singles, millennials, and any other target demographic you are looking to sell to–is on social media. Stop using this as an excuse to avoid it.”

“SEO is constantly changing and there are different ways and methods that are more or less effective for different industries and clients.”

“You don’t have to master everything right away. Find a pathway into SEO and expand from there.”

“The point behind algorithms and machine learning on the web essentially is to replicate the decision-making processes of the human brain – without we humans having to take in all the information and time needed and sort through it on our own.”

“The most basic idea behind machine learning is that the inputs you enter can affect the future recommendations or outcomes of the algorithm.”

“Search engines and social media are more of a “good boy” bringing the stick you threw back to you as opposed to a criminal mastermind trying to steal your freedom and take all your money.”

“Marketing plus that personalization data means that modern tech platforms will do their best to profit off you as a user.”

“The key to cohesive content marketing that’s created across company functionalities is to create a style guide.”

“There are many ways to make content marketing part of your company’s DNA, but one of the keys to this strategy is spreading the content marketing mojo across the company.”

TRENDING: The All-In-One Digital Marketing Software