7 Figure SEO

Carolyn Shelby (Lead SEO At ESPN)


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Carolyn Shelby is the Lead SEO at ESPN. She has been developing and marketing Internet technologies since 1994, as co-founder and managing partner of an Internet Service Provider near Purdue University. Carolyn specializes in technical and enterprise SEO, and helps corporations adjust their structure and focus to make the most of new media by integrating “search awareness” into their corporate culture.

“Focusing more on converting the traffic is more important than worrying about increasing rankings to bring in unqualified visitors from the web who cannot be converted into buyers.”

“If on-site optimizations are like brushing teeth, off-site optimizations are like flossing. They go hand-in-hand for a good dental hygiene regimen. Just like your dentist reminds you to floss, it’s essential to include off-site optimizations in your SEO for a healthy, successful site.”

“Satisfy the reader’s need for more detail and deeper background information and they’re likely to keep coming back for more.”

“Having one “website” answer to multiple domains simply creates multiple websites of duplicate content and that is absolutely not beneficial for SEO and/or Google.”

“There is no value in redirecting a domain that ranks for terms related to poodles to a website that contains content about used cars (or anything similar… if the content isn’t the same, there’s no value in the redirect).”

“Any type of redirect that is known to not pass value will work – but still do not have the client’s website just answer to this other domain.”

“If preserving the rankings for the existing primary keyword is the goal, adjusting or changing the H1 is going to have a negative impact.”

“Putting the temporary promotions just under the H1/Hero is a perfectly good option. This is the safest route because you’re not changing what is already working for you.”

“The most important thing to focus on would be driving the visitors you are already getting to the promotions and converting those promotions.”

“SEO is a site’s basic foundation for success.”

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7 Figure SEO

Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video