7 Figure SEO

Chris Boggs (Search Strategist)


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Chris Boggs has been involved in digital marketing since 2000, helping dozens of clients directly with their SEO, Paid Search, Analytics, and Social Media. He has spoken at conferences and partner events all over the world about search engine marketing, social media, and integration tactics including the promotion of better SEO integration across marketing channels.

“If you are in a competitive industry that is facing competition from national or aggregator-type companies, using paid search listings to dominate the top of the search results page, there are a few things you can do with the ads.”

“Efficiency suggests leveraging the content of the ads to identify likely-proven calls-to-action and value propositions for keywords related to your products or services.”

“The cost-per-click (CPC ) data is far more directional in helping understand what keywords are most important to the business.”

“Conversion can mean anything from email signups to information requests to direct calls from the website to actual e-commerce purchases.”

“The SEO/content marketing-based recommendation has worked well over the years to influence further connectivity between brands and desired topics.”

“One area search engines seem to be gravitating toward is granting strong product verticals with a history of online purchase behavior – a lean toward non-local results.”

“If you are a brand, make sure you keep an eye out for the words “scam” or other negatives.”

“Look closely at the “People Also Search For” functionality in the Knowledge Graph and how it differs for brand searches.”

“Writing optimized content for SEO requires more than just getting to the required word limit – if the author doesn’t care about the output it is unlikely a reader will.”

“Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements.”

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7 Figure SEO

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