Dan Petrovic (Managing Director Of DEJAN)

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimization. Dan is a web author, innovator, and highly regarded search industry event speaker.

“You cannot have success without a good, solid testing culture internally.”

“One of the most telling signals for a search engine is when users perform a query and quickly bounce back to search results after visiting a page that didn’t satisfy their needs.”

“Stop with petty actions against naive and gullible webmasters and look at handling things on an algorithmic level – with confidence.”

“Click-through rate (CTR) values are heavily influenced by position because users are more likely to click on top results.”

“If you link to pages that people spend a lot of time on, Google will add a portion of that “time credit” towards the linking page.”

“A search engine may judge link popularity by observing common user choices.”

“Our job is to incentivize users to click, engage, convert, and keep coming back.”

“Search visibility will never depend on subjective user experience, but on search engines’ interpretation of it.”

“Not everyone is willing or able to watch a video just to get to a simple piece of information that could have been included in a few lines of text.”

“When facing a long article many skip its content altogether and look at the comments in the hope to get quick answers there.”

“Stop with petty actions against naive and gullible webmasters and look at handling things on an algorithmic level – with confidence.”

“Context is typically considered to be the primary reason for all links to existing.”

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