7 Figure SEO

Derek Edmond (Managing Partner for KoMarketing)


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Derek Edmond is a Managing Partner for KoMarketing, a B2B online marketing agency specializing in search, social media, and content marketing. With over 10 years of experience, Derek has worked with a range of organizations from the Fortune 500 to venture-backed startups and small businesses.

“Organizations that can combine paid and organic keyword data to align content marketing with B2B buying behaviour have more leverage in gaining buy-in from sales teams.”

“Sometimes retaining clients is about more than doing great SEO work.”

“Keyword-related search objectives need to be defined to understand the type of content marketing assets that resonate best for users and through Google search.”

“At a basic level, regardless of role, SEO professionals need to demonstrate that they are part of the revenue-generating side of the organization.”

“Ongoing communication is critical to maintaining a successful SEO-centric content marketing program (or any digital marketing program).”

“When an SEO and content marketing team is in the midst of an ongoing program, monthly content marketing recommendations can be critical in fostering new ideas.”

“Mapping keywords to steps in the buyer’s journey makes SEO more important in ongoing marketing initiatives and also shows leadership that there are steps in the process for achieving results in the most critical keyword opportunities.”

“While content development is a critical element of organic search performance, how the website and web page are structured can also play a part.”

“AdWords results provide insight into the type of content marketing assets marketers believe searchers will want to obtain and the level of sophistication in the advertising space.”

“Mapping keyword strategy to the B2B buyer journey creates an opportunity for SEO professionals to stay more relevant with ongoing marketing priorities.”

“SEOs should certainly explore keyword visibility by landing page and landing page visibility in general and consider cross-referencing based on page performance associated with lead/conversion goals.”

“SEO is one of the last things demand generation marketers may think of. It’s a missed opportunity for SEO teams to not get involved.”

“Content marketing is a bit overhyped.”

“SEO is directly or indirectly related to nearly all facets of content marketing performance metrics for both B2B and B2C marketers.”

“Acquired websites and web assets provide an easy opportunity to transition keyword visibility, add new and valuable content marketing assets, and gain quality inbound links for SEO.”

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7 Figure SEO

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