7 Figure SEO

Eli Schwartz (Best Selling Author Of Product-Led SEO)

Best Selling Author Of Product-Led SEO

TRENDING: The All-In-One Digital Marketing Software

Eli Schwartz is the author of Product Led SEO,  and he is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. He helps clients like  WordPress, Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale.

“Great SEO is done by humans, for humans.”

“The skill strengths of SEO practitioners can be broken into four distinct functional areas: product management, copywriting, technicians, and PR.”

“As the demand for organic growth skyrockets, there will be an increasing number of SEO job requests being created.”

“Google doesn’t determine that demand all they do is direct that demand for content into the right places.”

“The best way to measure the risk of mismatched content to user queries is to look at conversion rates on pages.”

“The purpose of technical SEO is really to unlock opportunity and value that has been hidden away by inefficient technical SEO infrastructure; however, if there is no value to unlock, SEO improvements will not add user acquisition.”

“Technical SEO is the structure of the home that lives underneath the sheetrock. When a prospective buyer decides how much they are willing to pay for this home, the technical infrastructure may weigh into their calculation, but it will be a very small amount.”

“Using terms that are better understood by an audience might not make you sound smart, but it’s better to get your point across than to be smart.”

“Too often SEO strategies begin with keyword research and then an approach for how much traffic the site will get by ranking on these keywords.”

“Successful SEO begins with customer interviews and whiteboards, not on a spreadsheet with search volume and click curves.”

“The idea of not having search volume for a particular category should not deter but excite you. This means that there is an opportunity to create new demand for something in search, provided of course that there’s product market fit, and dominate the category.”

“Free is good, but if people are not going to click a free listing it’s not worth wishing and praying that they will.”

“Real user growth happens from doing the unsexy acts of connecting with customers and telling the story of how the products improve the lives of its users.”

“SEO is the best place to see the effects of compounding within marketing.”

“The best time to invest in SEO is six months before it’s needed, but that is impossible to know when that time has arrived.”

“The best hope for anyone that ignores SEO is that their competitors ignore it too because like in the financial markets, it’s very hard to catch up to those that started earlier and smarter unless… you are just lucky.”

7 Figure SEO

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