TRENDING: The All-In-One Digital Marketing Software
Greg Gifford is an experienced SEO consultant specializing in Local SEO. He is the Vice President of Search at SearchLab, a local SEO and PPC agency located in Chicago, IL. With over 17 years of experience, Greg has been an honored guest and speaker at top SEO conferences around the globe.
“If you want to keep a client for the long term, you’ve got to create reports that show real value to the client, not to your marketing mind.”
“Your SEO efforts will result in better visibility in local searches, which in turn leads to more traffic, which in turn results in more leads, which hopefully amounts to more sales.”
“SEO is a complex and nuanced discipline, so look beyond the tools and use your big brain to optimize your sites.”
“If you’re fighting against user-uploaded photos showing instead of yours, you need to be sure you’re uploading professionally shot, high-res photos – they’re more likely to be “chosen” by the algorithm.”
“Become a mad scientist and test things for yourself — you’ll be a better SEO, and you’ll get much better results for your clients.”
“It’s much more important to track how many people are clicking through to your site.”
“Conversions are much more important than views.”
“Realistically, your SEO report only needs to be a single page. You need to show how organic traffic improves over time, and you need to show how leads improve over time.”
“SEO tools are meant to make our jobs easier by simplifying tasks or gathering and visualizing data.”
“You need to understand the data the tools present so you know how to interpret what they’re telling you.”
TRENDING: The All-In-One Digital Marketing Software
Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video.