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Hamlet Batista is CEO and founder of RankSense, an agile SEO platform for online retailers and manufacturers. He holds US patents on innovative SEO technologies, started doing SEO as a successful affiliate marketer back in 2002, and believes great SEO results should not take 6 months.

“A quick SEO win for most sites is to include the top-ranking keyword in the title tags that are missing them.”

“One of the most valuable features of source control repositories is that all your changes are versioned. If your code stops working after new changes, you can always go back to previous versions.”

“A question-answering model takes questions+context and outputs answers, while a question-generation model takes answers+context and outputs questions.”

“Natural language processing (NLP) is becoming more important than ever for SEO professionals.”

“Adding structured data to your website pages is extremely important as rich results continue to take the place of the plain old blue links.”

“After the keyword position and search impressions, the presence of the query in the title plays a predictive role when trying to increase organic search clicks.”

“As SEOs, learning to build custom training datasets is probably the first thing you need to invest time into learning and mastering.”

“These difficult times it is more important than ever to get more effective work done in less time and with fewer resources.”

“One boring and time-consuming SEO task that is often neglected is writing compelling titles and meta descriptions at scale.”

“While there is no shortage of awesome SEO crawlers, it is important to learn how to crawl yourself to do fancy stuff like automatically grouping pages by page types.”

Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video.