7 Figure SEO

Heidi Cohen (Chief Content Officer Of Actionable Marketing Guide)


TRENDING: The All-In-One Digital Marketing Software

Top Global Digital, Content and Social Media Marketing Influencer, Heidi Cohen runs the award-winning Actionable Marketing Guide and Riverside Marketing Strategies, a marketing consultancy. She has worked with Fortune 100 companies, startups, private equity firms and not-for-profits. 

“As social media grows and matures, showing a return becomes”

“Content marketers and readers love lists because they’re relatively easy to consume and provide value to the reader. Further, they encourage social sharing and contribute to search engine optimization (SEO).”

“The most effective way for marketing to drive stellar leads for sales is to deliver the right content to the right prospect at the right time.”

“As with any other form of content, it’s critical to ensure that each blog post is optimized for findability on search and social media. This requires understanding that both humans and search engines are looking to find  and use your content.”

“To maximize the impact of your content marketing in terms of sales and ROI, integrate the combination of the purchase process, search optimization and social media into the creation and distribution of your organization’s information. “

“Optimization is key because it’s not just that one shot in the dark.”

“You’ve got to make sure that everything you create has…‘connected content’.”

“Regardless of the size of your marketing budget, your prospects, customers and end-users control their shopping process and product and service use based on their personal schedules, timeframes and budget.”

“Artificial Intelligence is proving that accurate, relevant information can be delivered to end users faster than with keyword searches. An AI-powered website can filter through the data it thinks a specific user will find useful according to the user’s needs and context.”

“New opportunities for advertising in the Metaverse will open up. These will be similar to what companies currently do in real life and with Web 2.0 websites but will be immersive and interactive. Advertisers will be able to rent ad space on the exterior walls of user properties and make product placement and event sponsorship deals.”

“To succeed in today’s contextual marketing environment, plan your coordinated marketing approach. Think both macro-level audience attention and micro-level audience attention.”

“Remember Google extends beyond search marketing. It owns YouTube, a video platform that’s the second largest search engine after Google. Further Google offers Gmail, Google Docs (and other Microsoft Office competitive options) and Google Analytics for free. These business tools yield other non-search entry points.”

“To increase your chances of reaching your potential audience, diversify your marketing to maximize return.”

“The search versus social media balance is necessary to distribute your content marketing.”

“Lead generation is a tradeoff between quality and quantity. Specifically without a sufficient number of leads, you can’t achieve your sales conversion goals.”

TRENDING: The All-In-One Digital Marketing Software

7 Figure SEO

Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video