TRENDING: The All-In-One Digital Marketing Software

Jayson DeMers is the founder & CEO of EmailAnalytics, an email analytics tool that enables you to visualize your email activity (or your team’s) in Gmail and G Suite. Jayson also co-hosts the popular podcast The Entrepreneur Cast. He is a long-time contributor to Forbes, Inc Magazine, Entrepreneur Magazine, and dozens of other major media publications.”

“If there’s one more piece of SEO advice I can give you, it’s this: optimization can be as simple or as complicated as you make it. What really matters is commitment, and commitment will lead to progress.”

“SEO isn’t about short-term results; it’s about long-term gains.”

“You need to be internally driven to do whatever it is you want to do. In other words, you need a true passion, drive, or desire to start this business. *Intrinsic motivation*.”

“Anyone can make a plan and identify all the things they should be doing. But actually doing those things, consistently, and doing them well, is what’s key.”

“Search for and follow people who are using popular hashtags like #followme and #likeforlike. Many will follow you back!”

“Post on Sundays: Sundays see the fewest images posted, so posting then may get your images more visibility.”

“Make sure your bio is complete. Include relevant keywords and hashtags, and a link back to your site. Above all, don’t be spammy; this is a guarantee that no one who reads your profile will follow you!”

“When you create new content—whether that’s blog posts, product descriptions, or category pages—ask yourself what you hope to accomplish with that content.”

“To be a better agency, you don’t have to come up with the biggest, baddest technology, and you don’t have to invest hundreds of thousands of dollars in infrastructural developments. Instead, all you really have to do is listen to your customers.”

“Remember that at the heart of your business partnership is a genuine, human relationship. There’s a real value, though not directly quantifiable, in simply being transparent, approachable, and sincere. “

“Links are necessary if you want to rank in organic search results. They pass authority to your domain and pages, and without that authority, you’ll never rank for a relevant search.”

“SEO isn’t a perfect science, and there’s a lot that could potentially go wrong, even if you’re following best practices from the outset.”

“The easiest way to stay on top of your SEO analytics is to create a dashboard focused on SEO performance.”

“Transparency is a good quality in a link builder; you want to know the whats, whens, whys, and how it will help you both understand your campaign better and see better long-term results.”

“As a general rule, when it comes to link building, you get what you pay for. The more you pay, assuming you’re working with a reasonable provider, the more value you’ll eventually get (including objective benefits like traffic and peripheral benefits like reliability and reporting).”

TRENDING: The All-In-One Digital Marketing Software