7 Figure SEO

Joe Williams (Founder Of Tribe SEO)

Founder of Tribe SEO

TRENDING: The All-In-One Digital Marketing Software

Joe the SEO is the founder, MD and Chief SEO Trainer for Tribe SEO. He has a degree in Computing Informatics from Plymouth University.  Joe has provided SEO consultancy for Qantas Airlines, EasyCruise, Maxim Magazine, PC Pro, Auto Express and many more companies both large and small. These days, as well as optimising Tribe SEO itself, he takes pleasure in showing others how they can optimise their own websites.

“The trust of your website is everything. This will sound cliche, but trust takes years to build and can be gone in an instant.”

“Clients will judge you equally on the results you deliver and how much you care about them. Don’t neglect either.”

“Be curious and say yes to as many opportunities are you can. As you get older, stay curious but say no to most new opportunities, so you can focus on what’s most important.”

“If you want to be world-class at something, it has to be something you enjoy.”

“Semantic search and AI will close the gap in working out when the user intent of a keyword is satisfied. So, a solid content strategy will be more important than ever.”

“If you’re not careful with your choice of CMS, theme, page builder and plugins, you may end up with bloated code that makes unnecessary calculations in its script, which will slow your website down.”

“How your website handles scripts, both client-side and server-side, can make or break how fast your website loads.”

“If you want to be found, you need to be relevant. You’ll need to research keywords, select the best ones and carefully work them into your content in a way that both readers and search engines will love.”

“If you change a URL’s name and don’t redirect the old URL to the new one, you can lose the reputation of the page very quickly.”

“Don’t do a blanket redirect directing all traffic from your old site to your new home page. This will avoid 404 errors, but it’s not a good user experience. A page-to-page redirect (where each page on the old site gets redirected to the corresponding page on the new site) is more work but gives your users a consistent and transparent experience. “

“Keep the best user experience in mind when matching up redirects to the most relevant pages. Search engines will appreciate it because they can more confidently pass on the trust and reputation of the old pages to the new ones.”

“To maximise reputation retention, you want to do as many page-level redirects as possible. Sometimes, however, it’s impractical, especially when you have thousands of pages. If that’s the case, it’s important to identify, defend and redirect your top SEO pages.”

“Moving a website to a new platform can be a little daunting, but with the right planning and implementation, you should find the migration process to be effective at maintaining most of your reputation.”

“Repurposing content can be as simple as creating a downloadable version of a great blog post, or as complex as turning a fact-filled PowerPoint presentation into a slick infographic. The transformation that your content undergoes could be big or small: what matters is that you get to create something new without starting over from scratch.”

“Blog posts have a huge number of benefits, but one key drawback: they get buried in the archives relatively quickly. If you have some great posts that have disappeared off the front page, consider transforming them into featured articles and linking to them prominently in your navigation.”

TRENDING: The All-In-One Digital Marketing Software

7 Figure SEO

Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video