TRENDING: The All-In-One Digital Marketing Software
John Mueller is the Google’s Search Advocate at Google. He’s been working at Google since September 2007 and has been instrumental in helping people understand Google’s search algorithm. Before joining Google, he owned a software company in Switzerland for more than 12 years.
“I think one of the things that people always worry about is everything around machine learning and that Google’s algorithms will get so far as to automatically understand every website and SEO will be obsolete, nobody will need to do that. I don’t think that will happen.”
“You don’t need to be an authority to rank”
“The number of affiliate links on a website is completely immaterial. The number of links to the length of the article is likewise unimportant.”
“Google doesn’t look at your website and say, oh, there are 500,000 pages here. But rather, they look at it and say, oh, it’s a big website, but this is the really important part.”
“It all comes down to your marketing strategy and how you want people to perceive your brand. If you already have a substantial presence in one country and now want to expand in another, you have to ask yourself whether you want your brand to know in the new country as a specialist of whether you want that country or countries to see you as a global force.”
“SEOs often focus on links too much, it doesn’t always helps their sites in the long run or is probably not the most efficient thing to do to promote a website.”
“Updating content doesn’t automatically make it rank better. Some pages change all the time, others stay pretty much the same for years, all of them can be very relevant to users.”
“If you have a bunch of pages with roughly the same content, it’s going to compete with each other, kinda like a bunch of kids wanting to be first in line, and ultimately someone else slips in ahead of them.”
“Google’s not in the web for the short-term, we want to make sure that the web can succeed together for the long-run, and that only works if various parties work together.”
“If we say that the primary aspect for us is really the relevance, quality, and uniqueness of the content, then that’s something you can work on in lots of different ways.”
Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video.