7 Figure SEO

Jordan Kasteler (Senior SEO manager At Red Door Interactive)


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With over 10+ years of experience in digital marketing, running SEO and content marketing programs in a variety of sectors including non-profit, client, agency, entrepreneurial and as an independent consultant with clients such as Overstock, BlueGlass and PETA. Considered an industry expert, Jordan regularly contributes to publications like Search Engine Land and Marketing Land, speaks internationally at conferences like Search Engine Marketing Expo, Search Engine Strategies and Pubcon and is the author of A to Z: Social Media Marketing.

“SEO is a dynamic marketing field, which makes it both challenging and exciting. The good news is that you can gain a competitive advantage if you keep up with the latest tools and techniques.”

“To stay on top you need to constantly be thinking outside the box and being unique. Doing stuff others have done before can only get you so far. In social, people really pay attention to new and unique ways of doing things.”

“Learn tactics and ways to implement ALL facets of social media into your marketing strategies.”

“Build your social presence. How’s anyone going to take you seriously if you don’t own your own profiles, have them fleshed out and active, etc?”

“Too often we forget that search engines aren’t just a tool to help us find news articles or guacamole recipes. Search engines are running a business—a business whose success relies on providing you legitimate, relevant results.”

“The bright side of building your social credibility is that you’re building trust with both the search engines and your future customers at the same time.”

“Anyone can be good at anything if they put in the time and effort. Marketing and communication skills are important to being good at leveraging social media effectively. Most importantly, the thirst for knowledge and hunger to learn is important to staying up to speed and rising above.”

“SEO has changed it’s definition over time and now encompasses broader marketing strategies and tactics. In the future, as tech changes, SEO will continue to morph at light speed.”

“Creating large amounts of valuable content is a universal challenge for marketers.”

“Smart marketers turn subsections of their webinars into several meaningful blog posts. The parts of the webinar that garner a significant number of questions and interactions make for excellent blogging material.”

“Staying smart on the competitive landscape is critical for SEOs and marketers. Inform yourself by keeping track of your competitors’ marketing activities, starting from search rankings down to new content and links.”

“Embracing long-tail keywords is vital for online businesses that want to get high rankings in organic Google searches. Long-tail keywords are often neglected because they initially get less traffic, but by cultivating those who search for these terms, you will get better results in the long run.”

“Custom variables are one of the most (if not the most) powerful tools Google Analytics has to offer to better understand your audiences from search and social.” 

“It’s time to harness the power of those social media accounts for your SEO strategy – or risk falling behind while your competitors’ cash in on their social chips.”

“The relationships we forge online now have a huge impact on our search results.”

“Traditional SEO isn’t going anywhere any time soon. However, as social becomes increasingly integrated with search, it’s time to add social media as a permanent tool in our SEO arsenal.”

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7 Figure SEO

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