TRENDING: The All-In-One Digital Marketing Software
Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006 and writes for publications such as Search Engine Land and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove and State of Search.
“If the goal is to show the customer what they’re getting from their investment, you probably won’t achieve it by simply sending them an Analytics report each month. Google Analytics is a powerful tool, but it only looks awesome to you because you’re a marketer.”
“Fake listings are a big problem in the local search space. Fake listings, these lead gen providers create these listings, and they rank with zero prominence.”
“Prominence is probably the number one thing that will expand your radius inside competitive terms. We’ll often see Google bringing in a business that is slightly outside of the same area as other businesses, just because they have an astronomical number of reviews, or maybe their domain authority is ridiculously high and they have all these linking domains.”
“At the end of the day, to show ROI you need to think like a business owner, not a marketer. If your goals match the goals of the business owner (which is usually to increase calls), make sure that’s what you’re conveying in your monthly reporting.”
“If Google hasn’t even indexed the content, it’s a good sign that the content doesn’t mean much and it’s nothing you should stress about.”
“The truth is, removing a listing from Google My Business (GMB) just makes the listing unverified.”
“If you’re a local business, it’s in your better interests to have an SEO company that understands Google Maps and how the 3-pack works. “
“If your reviews are missing from your Google Business Profile, one of two things is happening. The first option is that Google removed them manually because they violated the guidelines. This is unlikely and doesn’t happen often. The second option is that Google’s automated review filter is catching them and removing them. “
“It’s important to remember that if you’re using GMB insights to track the number of phone calls, the number you’re seeing doesn’t reflect the actual number of calls the business gets.”
“For those of us who work in marketing, it’s really easy to get caught up in what we see on our computers all day and forget what things look like in Google’s search results on mobile.”
Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video.