7 Figure SEO

Kelsey Jones (Marketing Consultant And Writer)

owner of SixStories.com and StoryShoutNews.com

TRENDING: The All-In-One Digital Marketing Software

Kelsey Jones is a marketing consultant, writer, and owner of SixStories.com and StoryShoutNews.com. Kelsey has been in digital marketing since 2007 and in journalism since 2004. During her career, she served as a US Search Awards judge for three years, was managing/executive editor of SEJ from 2014 to 2017, and has spoken at the State of Search, Pubcon, SEJ Summit, and others.

“If you don’t know what success looks like when you start something, you’ll never know what needs improvement and what is working well.”

“When something is working, it’s so easy to get into a rut.”

“Don’t let what’s working for you in B2B digital marketing be an excuse not to try (or at least research) something new. You might find a strategy that works extremely well with your current strategies, thus growing your audience and online engagement.”

“Because content marketing is so competitive, if we don’t have what users are looking for, they’re just going to go to a competitor who understands them better.”

“Getting new leads is the hardest part of any sales process. But deciding your goals for the sales team, then how you’re going to get leads, are the first and second steps to having a successful strategy.”

“Sales leads as metrics are important to content marketing because they validate your work with real, tangible people that the sales team can go to sign up as clients and gain revenue.”

“If content marketing campaigns are creating a higher awareness and fuzzier feelings toward your company as a whole, it can have a lasting impact, such as a great likelihood to convert in the future or recommend the company to a colleague.”

“Local SEO is still important for B2B companies, but it’s easy for it to fall through the cracks, especially if businesses don’t have a local store or serve customers around the country (or even worldwide).”

“Mobile and local SEO should always be considered together due to the way they impact one another.”

“Scheduling or using an on-demand online demo can be a great lead generation tool. Prospects that have gotten that far in the buying cycle are likely to be extremely interested in the product and want to see how it can work for them specifically.”

TRENDING: The All-In-One Digital Marketing Software

7 Figure SEO

Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video