TRENDING: The All-In-One Digital Marketing Software

Kevan Lee, is the VP of Marketing at Oyster, with previous experience as the VP of Marketing at Buffer and Interim Head of Marketing at Polly. You can find him online, tweeting about his writing process, or at home, second-guessing football coaches.

“The more specific you can be with writing down your objective, the easier it will be to clearly see what it is you need to accomplish. Often, answering the five “W” questions — Who, What, Where, Why and Which — can help you achieve greater specificity.”

“If you’re looking for a competitive edge, a way to establish your authority and a way to get more followers, one of the best, proven paths to online success is content curation.”

“One of the biggest hidden secrets of curation superstars: They curate from curators. They subscribe to newsletters full of hand-picked links from peers and neighbours. They browse communities where stories are gathered and upvoted — crowdsourced curation, more or less.”

“If you ask leaders at some of the biggest DTC businesses in the world for their keys to success, they will invariably start with brand. Brand is the native language of the new DNVB industry. It is the single biggest differentiator in the fight against entrenched, behemoth companies. Brand is everything for these companies.”

“One of the lessons it’s taken the longest for me to learn as a marketing leader is perhaps the most obvious lesson of all: Marketing leaders are expected to lead.”

“Brand marketing is measured by how much mindshare and market share you can win. When you think of cool sneakers, which companies come to mind? That’s brand marketing.”

“One of the greatest social media superpowers you hold—as an individual, a brand, or an agency—is the ability to control time. With the right tool, you can post into the future so that the next two days, two weeks, or even two months are taken care of, no matter where you happen to be.”

“Google Analytics does pretty much everything in terms of tracking the traffic to your website. It’s a huge, monstrous amount of info, generously given away for free.”

“Research on healthy relationships between adults and young people has consistently identified respect, affirmation, and trust as the most influential factors.”

“If we get the right people on the bus, the right people in the right seats, and the wrong people off the bus, then we’ll figure out how to take it someplace great.”

“Global hiring makes companies more efficient, more resilient, more socially impactful, more productive, and more diverse.”

“Creativity doesn’t have to be defined by the bounds of art or literature. Your creativity can reveal itself in so many different ways: parenting, relationships, wardrobe, problem-solving, ideas, shoelaces, Tumblrs, cooking.”

“Become a culture sponge, a content sponge, a role model sponge. Have more experiences and interactions with life around you, and take note of what you see–particularly the stuff you like.”

“You are the average of the five people you spend the most time with. And you are the sum of your influences. “

TRENDING: The All-In-One Digital Marketing Software