7 Figure SEO

Kevin Gibbons (CEO and Founder Of Re:signal)


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Kevin Gibbons is founder and CEO of Re:signal – a strategy-driven SEO and content marketing agency in London. Winner of 15x UK/EU Search Awards, he was named search personality of the year at the UK Search Awards (2018) and listed in BIMA’s top 100 people shaping the digital industry (CEO and leaders category) in 2019.

“Good SEO always has one eye on building organic search traffic to your website, rather than driving it through other means – and online offers of all kinds can double as a way to create extra web content.”

“Online marketing is about a joined-up approach that coordinates all of the ethical techniques you might want to try, without straying into the murky methods that can be damaging to your business.”

“Whatever web presence your company has already, SEO can help. It’s a little term for a huge area, so tailoring your SEO campaign to meet your specific needs is a must, and doesn’t need to be too stressful.”

“In a stalled economy, an ever-growing website is a clear indication to your potential customers that your company is alive and well, and regular updates can also help to improve your search ranking. “

Duplicate content is a big no-no. If your e-commerce site is filled with product descriptions copied and pasted from the manufacturer’s website, you’re unlikely to see your pages at the top of Google’s results.”

“Google is particularly successful at identifying the original page of any given content, and filters out duplicates.”

“SEO is a long-term, ethical investment that will grow your website (or improve an already-large site) and give you content to link to from your social network profiles. “

“If you’re clear about your own company, product or service from the outset, you can create a much more cohesive SEO campaign, and achieve positive ROI with relatively little capital to invest.”

“A good SEO campaign is informed by feedback from your web analytics – highlighting the most valuable keywords on your site and helping to identify any areas that may have been missed.”

“Relevance is perhaps the most enduring aspect of SEO, and it underlines everything from your choice of keywords to raising your conversion rate.”

“There are all kinds of ways in which locality is important in what is rapidly becoming a truly global marketplace, so work out how your position plays to your advantage and tell the world.”

“Personalised search is changing the nature of search results – and it has clear and direct implications for customer service teams.”

“The ‘O’ in SEO stands for optimisation, and making things optimal means making them the very best that they can be. This applies across all areas of your website, from your page titles and headings, through your paragraph text and image captions, to your URL structure and inbound links.”

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7 Figure SEO

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