7 Figure SEO

Kevin Indig (Director Of SEO At Shopify)


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Kevin Indig is the SEO Director at Shopify, creator of the Growth Memo newsletter and host of the Tech Bound podcast. Before Shopify, he ran SEO & Content at G2 and Atlassian and helped companies like eBay, Eventbrite, Samsung, Pinterest, and many others multiply their organic traffic.

“Good SEO starts with the Ability to Implement It. You can have the best content and technical optimization, but If It takes you one year to roll out changes, the battle is lost.”

“Real productivity comes from getting closer to a goal you set. That’s why it’s a fool’s errand to measure productivity in tickets closed or tasks done.”

“In search, it doesn’t matter what you know but what you ship. Implementation is the hill great SEO ideas die on.”

“In marketing, productivity is not getting things done — it’s getting the right things done.”

“One of the easiest and most common ways to drive more SEO traffic is simple: rank better for the keywords upon which you already rank.”

“As SEO professionals, we need to stop looking for the impact of tactics and start looking for the impact of opportunities.”

“The core question you need to ask yourself when building SEO into the DNA of your product is this: What features can you expose to search engines that satisfy a user intent? If you can tie the value of a product feature to an intent people express on search engines, you’ve got something!”

“Don’t confuse advanced SEO tactics with hacks or tricks. The key is scalability.”

“Scalable SEO isn’t just focused on content but also on links. To get high-quality links, tools are celebrating a resurgence.”

“The way to break through the traffic and conversion plateau is through scalable SEO strategies.”

“It is very hard for SEO to give kind of a prescription that fits everyone”

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7 Figure SEO

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