TRENDING: The All-In-One Digital Marketing Software

Larry Kim is the founder of MobileMonkey and WordStream, Inc., the leading provider of Google Ads, Facebook Ads and keyword tools used by over a million marketers worldwide. Larry is ranked the #8 most popular author on Medium. He’s a contributor to CNBC and Inc. Magazine.

“With the amount of social media marketing you need to do in order to maintain social media presence, automation is your best friend. Schedule posts in advance, use sites like IFTTT to create triggers when you do certain things, and implement a chatbot.”

“It’s time to identify your unicorns: You need to yield 80% of your results from 5% of your effort. And that means going all in on conversational marketing.”

“Facebook Messenger is the most popular chat platform, and businesses all over the world use it. With 1.3 billion users, you have such a huge audience to potentially market your business to, so it’s no wonder that Messenger marketing has taken a huge lead in digital marketing channels, and it’s only growing as time goes by.”

“Facebook Messenger is changing the way businesses and customers interact, with more open communication right in your smartphone. If you’re not on board Messenger marketing now, you should definitely consider it.”

“Many people still think that chat marketing is just a fad. They think it’s just a trend that will soon pass, even though it has only been growing with each passing year. Also, some of them think that it’s complicated. But if you already know how to use a messaging app, you already know how to use chat marketing for your business.”

“People love businesses that respond to them right away, so having a chatbot is a great way to entice them into becoming customers. Having a chatbot may not be a silver bullet, but it comes close as it can turn your chat into a unicorn customer support and marketing machine.”

“Every social media platform is different; what’s good for one platform may not be the best for another. Each major social media platform is good for something.”

“Look at your analytics and notice what types of content give you more engagement. Once you know what they are, focus on making that content.”

“Paid Facebook Ad campaigns have specific metrics like cost per lead or cost per sale. If the campaigns perform to your objectives, you’ve succeeded. If not, you need to rethink the copy, offer, ad targeting and experience.”

“People are 3-5x more likely to engage using webchat vs. filling out a static web site form. Because you’re engaging with the customer immediately, they’re 3-5x more likely to convert to a sale.”

“No amount of money ever bought a second more of time, so make sure you spend your time wisely with the people who you love and care for.”

“Your marketing has to stand out and be different from the rest of the pack if you really want to attain the level of success that justifies your investment. If you’re just pouring your budget on run-in-the-mill content and not on potential unicorns, you just don’t get the returns that help your business grow.”

“Identifying unicorns is about offering something different from everyone else, whether it’s more of what customers want or something extra that is complimentary. A unicorn doesn’t just have surface-level changes, but a fundamental value that makes it better than the competition. “

“Chatbots have evolved to the point where they can be built in as quickly as a few minutes with nothing more than a drag-and-drop interface and entering a few words. No coding or technical expertise required.”

“Chatbots are definitely not just for B2C businesses. B2B brands can find opportunities that can be maximized with a chatbot as well. They’re great for B2B marketing as it can go directly to the customer instead of relying on the news feed to get their attention. “

“Chatbots can definitely benefit SMBs. In fact, it evens the playing field for them as they can do on their own what whole marketing and support teams are hired to do in bigger companies. Whether it’s customer support inquiries, drip campaigns, or even taking orders, a chatbot can handle all of that and more.”