
TRENDING: The All-In-One Digital Marketing Software
Founder and CEO of the Lisa Larter Group, she is a master strategist, author, speaker, podcast host, social media expert, consultant, and business coach. Lisa deconstructs modern marketing and creates (and implements) strategies for businesses that are guaranteed to increase visibility, inbound leads, and revenue.
“Get good at replying to people with options, and at saying no to asks that you cannot do, but don’t get good at ignoring people. This will cost you money.”
“Marketing is about using every opportunity as a form of leverage to demonstrate credibility, authority, and a strong brand for you and your business.”
“If you want to be found, noticed, and make it easier for others to get to know what you are all about, then Video MUST be part of your marketing strategy.”
“Email Marketing is the one way you can consistently reach out and communicate with your clients. And, it is the ONLY WAY to reach them when you want wherever they are thanks to the Internet and Mobile Technology.”
“Ask lots of questions to really understand what it is your client needs.”
“The strength of an established brand is more powerful than searchable titles, keyword-rich descriptions, and compelling visual thumbnails because once you have an established brand with wide visibility, people stop looking for the topic of the video you created because they are looking for you.”
“Use rich keyword descriptions when you write to reinforce the topic you’re writing about.”
“If you want to show your customers how much they mean to you, communicate with them regularly and do things that are meaningful to them.”
“A good testimonial, review or recommendation provides a potential new client with legitimate proof from a previous buyer on the quality of the product or service you provide.”
“Fine-tune your mind to pay attention to, and document the questions people ask you on a regular basis.”
“When you feel the pressure to create, you stifle your creative juices. But when you choose to start and explore things from a different point of view, you can avoid the trap of rationalization and instead, find yourself accidentally creating something of value.”
“It’s not what the opportunity can do for you, it’s what you do with the opportunity.”
“As the leader of your company, the greatest investment you can make is the one you make in yourself.”
TRENDING: The All-In-One Digital Marketing Software
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