TRENDING: The All-In-One Digital Marketing Software
Loren Baker is the Founder of Search Engine Journal, runs Foundation Digital, a digital marketing strategy and development agency and also is an advisor to several digital marketing and publication start-ups.
“SEO is a marathon, not a sprint. So plan for the long game and set those expectations accordingly with your board or investors.”
“Google will never be satisfied with its algorithms. It will always feel there is room to grow and improve its ability to precisely answer a search query. And far from being the death knell for SEO, this ensures its importance moving forward.”
“Think like a Digital Marketer and not an SEO or social media marketer or digital advertiser or blogger or content creator. Mix all of that together, experiment, connect the dots and make yourself the most well-rounded digital marketer possible.”
“Bounce rates increase when your page-load time is slow, which impacts whether or not your content gets read or skipped for other sites that load pages faster.”
“Despite all the technical jargon, SEO isn’t that hard to learn, even for a complete beginner. You just have to be willing to put in the time and effort.”
“Content is what drives people to your site, encourages them to take action, and is the entire reason for your site to exist in the first place.”
“With all the technical parts to search engine optimization, it can be really easy to forget about the primary purpose of your website: to provide value for actual people.”
“The internet has become a huge part of the global economy, which means an ever-increasing number of companies are willing to pay for ad placement.”
“The use of voice search and personal digital assistants is on the rise. This calls for rethinking SEO strategies and optimizing content to be found and used by voice search.”
“If you can best answer a query, your site will get the traffic you seek. If it can’t, you need to rework it until it does.”
“Just remember, like rock and roll, SEO will never die.”
Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video.