TRENDING: The All-In-One Digital Marketing Software
Luke Davis is SEO Executive for Adzooma, founder of Pandog Media, and lover of Pokémon, the Web, Python, hippos, and The Simpsons. Luke has also taught himself Python and applied it to a range of different activities.
“It’s all about taking what you need and then making your own conclusions and your own judgments based on that.”
“An underrated element of on-page SEO is internal linking.”
“Keeping your content useful and up-to-date establishes your brand as a trustworthy authority on related topics and increases relevant traffic to your site.”
“When you have your own website, it’s yours. If there’s any issue you have control over that. Start with a website and branch out.”
“If you want to use social media more often that’s fine, but everything should come back to something you own rather than giving it out to these websites.”
“SEOs shouldn’t work in silos and must integrate with other parts of the business to get results”
“A lot of the answers to SEO questions are: it depends. I think that adding that sense of logic based on data that you have and your past experiences can really make sure that you’re doing the right thing, not following old patterns just because they worked one time and people keep repeating them without testing them.”
“Link equity is the concept of an external link from another domain passing authority to your site. Think of it like someone pouring champagne onto the top of a champagne tower.”
“Having a secure site will always be important for users so that makes it important for site owners and search marketers.”
“It is now important to ensure that pages on your website for both desktop and mobile users perform well for the page experience metrics.”
“On-page and off-page SEO are the lifelines of your website. They ensure the success of your site in terms of attracting high-quality traffic.”
“The fact that a page receives impressions for a keyword tells us that real-world users in relevant locations are actually searching for it (and being shown our site in the results).”
“Business profile APIs are important for showing up when customers search for businesses on Google Search and Maps.”
“There’s not a direct correlation between impressions in Google Search Console and the search volumes you find in tools like Google Keyword Planner, Ahrefs, and Semrush.”
“Growing your consumer base through efficient SEO is a cost-effective way to boost sales and increase your profits.”
TRENDING: The All-In-One Digital Marketing Software
Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video.