TRENDING: The All-In-One Digital Marketing Software
Mandy McEwen is the Founder & CEO of Mod Girl Marketing, an award-winning digital agency. As a renowned speaker, trainer, content creator, and podcaster, Mandy has been named a Top 24 B2B Marketer by LinkedIn and a Top 20 Female Marketer by G2. Mandy and her world-class team increase social selling revenues for enterprise teams using LinkedIn and email.
“These days, headlines are all about catching audience attention with value propositions. Your headline should give readers a reason to click.”
“There’s certainly no shortage of articles out there that (rather dramatically!) profess the “death of SEO.” What they mean is that the practice of keyword research and bidding is dead.”
“Link building is a timeless SEO strategy that we’ve employed since the dawn of the Internet, but still employ today.”
“Creating a new website is a lot of work, and it’s an investment – but I’ve found that creating micro-sites is a highly effective way to build a reliable audience and convert. It’s also easy to rank well for specific terms and cross-link between sites.”
“If you want your SEO blogs to do well, always be learning. Know what algorithm Google is working on. Read the industry blogs, listen to podcasts, watch webinars, attend conferences, follow me and other thought leaders on Twitter – whatever strikes your fancy – but please, don’t let the waves rush over you and take you out to sea. “
“The value of SEO blogging has long been recognized as an essential part of digital marketing.”
“The most exciting aspect of SEO is that it’s constantly evolving and the tasks are far from monotonous.”
“Personalization is the key to creating emails that subscribers love. People like to connect with other people, not face-less brands.”
“SEO is ever-changing. If words like “Panda” and “Penguin” just sound like zoo animals to you, then it’s time to hire an SEO consultant.”
“Businesses that take shortcuts with SEO often suffer. There are still agencies that make slick promises and get results by using illegal, unethical “black hat” SEO tactics.”
“Themed micro-sites are a great way to cross-link and build a reliable audience. Your chance of ranking high for keywords within your industry will increase if you create a themed site, rather than a generalized one.”
“One of the big pitfalls businesses run into is imagining that everyone is as interested in their insular worlds as they are. The truth is — overly promotional announcements about corporate news are as boring as it gets! Sadly, no one cares.”
“Everyone loves relevant, sage-like words of wisdom that put some of their feelings to words. These posts tend to get a lot of likes and shares.”
“Faceless corporations don’t sell. People sell.”
“Website optimization is still relevant for businesses. The science of SEO is always evolving, so if you haven’t updated in a while, you may be amazed by how quickly your page can move from virtual obscurity to the top page of Google results with just a few easy tweaks.
Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video.