TRENDING: The All-In-One Digital Marketing Software
Michael Gray, aka Graywolf, began his SEO career in 1998 while working for a jewellery and home furnishings business. He was hired as their in-house developer and stumbled into search and SEO by trying to solve issues with their online store. Through his experience with online retail, Michael took his engineering background and turned himself into a self-taught programmer and SEO expert.
“ Most SEOs will agree that the title element is your strongest on-page element, and optimizing the title is critical for rankings and traffic.”
“Getting your most desirable keywords into the Digg title is crucial since subsequent links will use it as the anchor text.”
“Businesses or consultants who work in the social media space know that one of the difficulties is keeping up with all of the new tools and websites and deciding whether it’s worth investing time and energy into using them.”
“ When working with different clients on social media related projects, one of the interesting aspects to look at is whether or not their industry embraced Twitter, and how well are the industry as a whole is using it”
“ As businesses become more virtual in organization and structure, and more workers become digital nomads, the question of whether having a physical, real-world address on your website will have any effect on your rankings becomes more important.”
“ Most people in the industry look at contests and incentives as branding and marketing tools. However, if you are willing to get creative, you can turn a contest into a powerful link-building tool that will, over time, help your organic rankings.”
“Most people in the industry look at contests and incentives as branding and marketing tools.”
“If you are willing to get creative, you can turn a contest into a powerful link-building tool that will, over time, help your organic rankings.”
“If you are concerned about usability, you can relocate the contest information to a new URL with a link at the bottom or even display a message based on incoming referral URLs or referral keywords.”
“If you don’t have good solid content backing up your title, you’re going to have a very disappointed and possibly quite angry person on the other end of the screen.”
“If you’re trying to build regular customers, visitors or RSS subscribers, disappointing people with false hopes isn’t the way to do it.”
“If you are trying to rank for a very competitive or “head” keyword, it will require a single very successful story or multiple stories pooled together. Plan out a multi-month, multi-part story strategy.”
“Social media links (when not part of a larger strategy) are most effective for mid to long tail keywords. The head keywords were dominated by bigger brand domains with more domain trust and inbound links.”
TRENDING: The All-In-One Digital Marketing Software
Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video.