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Nathan Gotch is the founder of Gotch SEO, LLC (a successful SEO agency) and is known for his popular SEO blog, YouTube videos, and SEO training program known as Gotch SEO Academy.
“Content is the lead domino for everything. And then On-Page SEO ensures that content is structured so that Google can crawl it and understand it in the best way possible. And then, of course, the biggest one of all backlinks.”
“The most fundamental part of on-page SEO is that your page is crawable. In fact, you can’t rank if Google’s spiders can’t access your page.”
“The most important action you can take for creating effective SEO content is to base your decisions on data. This is the most predictable way to get results. To “qualify” a keyword means to verify that the keyword is worth going after.”
“Satisfying search intent is fundamental to your SEO success. The good news is that it’s easy to satisfy search intent. All you need to do is analyze the rankings results for your target keyword.”
“Your experience is unique and different from everyone else on this planet. No one has walked a day in your shoes. Good content is the product of real-life experience.”
“Don’t try to emulate other influencers in your industry (you can learn from them); always be yourself because that automatically makes your content different.”
“There’s a lot of stuff you can do in SEO. There are a million different things that you can focus on. And if you’re not careful, you focus on things that aren’t going to drive results.”
“There’s a lot of technical stuff on SEO that you can do, but most of it on its own will not yield great results. It’s more like the culmination of doing these things.”
“You need to focus on what matters. You need to be able to drive results pretty quickly because the client wants results.”
“The things that make a difference, at least on a local level, are reviews. You need to have a lot of reviews, and then your actual location, your physical location that you’re in, is what’s going to drive the results.”
Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video.