TRENDING: The All-In-One Digital Marketing Software
Neil Patel is a best-selling author in the United States. The Wall Street Journal has named him a top web influencer, and Forbes has named him one of the top ten marketers. President Obama named him a top 100 entrepreneur under the age of 30 and the United Nations named him a top 100 entrepreneur under the age of 35. Neil helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue.
“[The biggest mistake I ever made?] I lost over a million dollars in a hosting company. It was my worst investment to date. The idea we had was great, but the people who ran it weren’t rock stars. The big lesson I learned… ideas are a dime a dozen, it is all about the people.”
“Create content that teaches. You can’t give up. You need to be consistently awesome.”
“Don’t optimize for conversions; optimize for revenue.”
“I started out in business to make money and I have. But I found that money doesn’t bring you happiness, doing something worthwhile for others is much more rewarding.”
“If you want to continually grow your blog, you need to learn to blog on a consistent basis.”
“Knowing how to distinguish between an ideal keyword and the reality of queries will help you to refine your strategy and success as an online marketer.”
“The key with blogging is to lay it all out there because sooner or later people are going to know what you know, so might as well be the first one to share the information and get credit for it.”
“When a designer gives you a bill, what do you see it as? An expense, right? When a designer gives me a bill, I see it as an investment. For me, it is something that appreciates and helps your business grow.”
“Don’t sweat the technical stuff. Think of conversion optimization as the process of making a new friend at a bar. Or, if you don’t like bars, think about the Girl Scouts who sell cookies at your local grocery store every February. Their key selling point? Those kids know how to convince their target customers to buy.”
“If you are looking for a way to grow your business’s brand without spending a lot of time, I recommend that you start with social media sites like Twitter and Facebook.”
“Learn from your mistakes. The number one reason I see entrepreneurs failing isn’t because they make mistakes, but they keep on making the same ones over and over again. Learn from them and avoid making the same ones over again.”
“You can’t just place a few “Buy” buttons on your website and expect your visitors to buy whatever you’re telling them to purchase. That’s just not how our brains work.”
“All content is not created equal. Some content will go viral, generating tons of hot traffic to your blog, while other content will be lost in the archives. If you want more of the first kind, you’ve got to put your readers first.”
“In today’s job market and entrepreneurial landscape, there is no room for being another face in the crowd. You have to separate yourself from the competition. You have to be more appealing to your target audience and you can achieve it by creating a recognizable personal brand.”
“There’s only one key behind producing great content, day after day… You don’t need to be the best writer. You don’t need to be a top expert (although it can help). You don’t need any fancy tools (although they can also help). What you do need to do is understand your reader.”
“When I started my first business I kept trying to do too many things and expand the business even before we had a bit of revenue. This caused me to output mediocre work instead of great work. Eventually, clients suffered from it and we lost revenue. If I had to do it all over again, I would just focus on one model within my business. As the revenue growth declines, I would then expand, but not until then.”
“Every decision that a growth hacker makes is informed by growth. Every strategy, every tactic, and every initiative is attempted in the hopes of growing. Growth is the sun that a growth hacker revolves around.”
“If you frequently visit a local coffee shop, for example, they know you personally. They might even have your coffee order just the way you like it ready as you step up to the counter. Why is that not happening on the web? Why can’t we help businesses re-create that warm and fuzzy feeling online?”
“When it comes to building brand awareness for my company, the method that’s worked best has been content marketing. Although it involves a lot of work, and it takes six months to a year for it to be effective, it’s been proven to provide the biggest bang for the buck.”
“Content writing isn’t just something that I do on the side. It is a core component of what I preach and practice every day of my life. Content is that important.”
“Read intensely. It’ll help you create better copy. The more information that you feed your mind, the more energized and enthusiastic you’ll be when it’s time to write.”
“The foundation of your social media strategy is to understand who your target audience is and why they use social media. To do so, we need to utilize demographics and psychographics.”
TRENDING: The All-In-One Digital Marketing Software
Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video.