
TRENDING: The All-In-One Digital Marketing Software
Nick is a serial entrepreneur, best known in the SEO industry as the Founder of FTF, a highly-technical marketing agency boasting clients like Sandals, UFC, NBA, and more, or as a Partner of Traffic Think Tank, a premium SEO community with clients like Uber, Square, Google, and Hubspot to name a few.
“It’s all about intent. What are your prospective clients actually searching for? And I think a big problem with beginners is letting clients dictate what they want to rank for.”
“Keyword research is at the core of the search marketing process. It is the absolute first item you need to address before doing anything else.”
“One way to drive constant growth is to always put new keywords into your content creation/content marketing process, ensuring you always have new content ranking for new keywords.”
“Investing in coaching is like pressing the fast-forward button on your business”
“Use your calendar as a weapon—a scheduled life is freedom!”
“SEO is a tool for finding demand, not creating it.”
“If the majority of your referral traffic is due to close contextual relevance between your content and the content of the referring website, write a thoughtful and comprehensive introduction email and be sure to include both relevant signaling stats for both your website and the recipient’s website.”
“Remember that when visitors are finding you through non-branded search they don’t know who you are.”
“Expense really only matters in 2 scenarios if you ask me, 1) the cost is prohibitive for the business, i.e. where an expense can mean reducing or eliminating other required operational costs, or 2) there is not a clear path to realize returns, or they are simply not significant enough to warrant the expense.”
“Use header tags and link to related internal site pages. Not only does this make readers happy by breaking up the content into small, easily digestible content but it helps to send link-juice and contextual relevancy through the site.”
Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video.