7 Figure SEO

Rachel Costello (Technical SEO Consultant)


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Rachel is a Technical SEO Consultant at Builtvisible who spends her time researching and communicating the latest developments in search, as well as working with clients on maximizing the organic performance of their websites.

“To be successful in SEO, we need to have an understanding of how users engage and interact with the websites that we manage.”

“The most important question to ask yourself about your website tests: will this affect how Google can crawl, understand, and index the content on the page?”

“Website testing allows us to experiment with ways to increase conversion rates and UX by comparing a control page against a test group to analyze performance impact based on changes made.”

“SEO is multifaceted and each optimization factor is dependent on the others.”

“Having multiple, nearly identical sets of pages available to search engines without correct management can create duplication issues.”

“Carefully assess key elements like title tags, body content, internal links, and images, and make sure search engines can access a version of the page where these remain intact.”

“Search engines are able to detect when there are minor changes between pages for testing purposes, and generally have no problem with this.”

“Adding a no-index tag to a page in a set of duplicate pages is risky.”

“It’s important to get the balance right between running a test long enough to be able to gather meaningful data and insights, and ensuring that these tests don’t impact organic search performance.”

“SEO success depends on developers more than you might initially think.”

“To be able to communicate effectively with developers about SEO issues, it helps to have a better understanding of how they work and what is most important to them.”

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7 Figure SEO

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