TRENDING: The All-In-One Digital Marketing Software
Rhea Drysdale is Co-founder and CEO of Outspoken Media, specialising in SEO consulting, link building, reputation management and social media. With more than seven years of experience, Rhea has spoken at SMX, SES, Web 2.0 Expo, Pubcon, Blog World Expo and BlueGlass. She has also been featured on CNN.com, in the Wall Street Journal and in SEO: The Search Engine Optimization Bible as an industry insider.
“ The future of SEO demands that we evolve as marketers — that we better understand users, their experience, their technology, their needs, how they communicate, their expectations, their behaviours, etc. All of this looks like a combination of well-rounded marketers and specialists “
“ Stop pretending SEO isn’t about user experience “
“ We are dedicated and patient observers of human behaviour. That’s all we do if we’re doing our job right.”
“ We can’t separate good content from good marketing. When content takes off without marketing, it is an anomaly, not the standard by which all content should be measured “
“I give Google more credit for the growth of content marketing than anything intentional from the industry itself.”
“It’s natural to want to write for your audience. Where I find the greatest issue is in the definition of that audience and our responsibility to them.”
“Just because a certain audience likes kittens doesn’t mean your SEO blog should feature a daily kitten. We still have to write timely, relevant content that our community responds to.”
“ When it comes to the content strategy of a business, the business should start by identifying who they are (e.g. company values, brand, voice, etc). Then identify their audience (both customers and industry). Identify what your competitors are doing well and not so well. From there I feel like content will naturally fall into place “
“ Any form of marketing should always be driven by both curiosity and business case “
“ Putting together a few great pieces of content will matter more than quantity “
“ When you form REAL connections with people, not just customers, it strengthens your brand and leads to opportunities that invariably build the most natural, high-quality backlinks in the world “
“ The future of SEO demands that we evolve as marketers — that we better understand users, their experience, their technology, their needs, how they communicate, their expectations, their behaviours, etc. All of this looks like a combination of well-rounded marketers and specialists”
“ SEO is just one channel in a more robust marketing strategy that has to support your brand and business objectives. “
“ Businesses should always be evaluating SEO, just like any other major marketing channel”
“ SEO and social media are both just individual channels in a much broader marketing bucket. SEOs, like any digital marketer, should be well-versed in both areas as well as other critical areas of marketing.”
“We have a fear of the feedback from our subscribers and commenters because we’re afraid that our audience is more focused on our appearance than the quality of the content. Even more than that, we’re not convinced that the content has to be good or factual because we’re not convinced that people are watching for the content in the first place.”
“There’s pressure to be the whole package. Not only do you have to be intelligent and articulate, but you also have to be attractive.”
“The qualities that matter most to us are honesty, passion, results, accountability, agility, tenacity and social responsibility.”
“Google is a bot. They are starting to get better at understanding relationships and context between sites through entity search, but at their core, Google doesn’t understand what a site or a page is about unless you tell them!”
“Look at any site that ranks for a certain set of keywords, but gets no social traffic whatsoever. How do they rank? Through links. Links are not obsolete nor do I think they will ever be, because in certain industries and fields you will never be able to convert them to social media for legal reasons, privacy concerns, etc.”
TRENDING: The All-In-One Digital Marketing Software
Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video.