TRENDING: The All-In-One Digital Marketing Software
Ross Hudgens founded Siege Media in August 2012. Siege made the Inc. 5000 in each of the last five years and also has been named one of Inc’s Best Workplaces. Before Siege, Ross worked in the insurance and mortgage space building websites from launch to #1 rankings for extremely competitive queries.
“Investments in social, email and PPC can hit their potential ceiling, while SEO, even though a long game, can provide a higher ROI compared to the other channels.”
“It’s in our best interest to get links that will pass the value for a long period of time, not just for a few blips in the long timeline that will be the existence of the internet.”
“When it comes down to the actual content you’re creating, coming up with best practice frameworks can help ensure success.”
“Before you start plugging away at SEO and working on ranking on search, you need to decide where you want to go and more importantly if it is realistic (can you afford it?) to get there.”
“If you want to have some SEO impact, you should be sharing socially and highlighting relevant content for users.”
“Push out the noise and stay focused on the work.”
“Curating quality content that adds value to people’s lives can bring you all types of opportunities (and that’s before you even start creating your own original content).”
“Don’t underestimate the first sentence in any blog post, Tweet, Facebook post, or ad. It will make or break effective curation.”
“The most sure-fire way to add value is by adding or improving design elements when you curate content. If you have the resources to leverage multiple skill sets with your content, you have an advantage smaller players don’t have.”
“Great curation makes the content better — either by highlighting it in a new way, or adding a new and creative element to the content to make it more interesting or sharable.”
Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video.