TRENDING: The All-In-One Digital Marketing Software

Shane Barker is a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is also the Founder and CEO of Content Solutions, a digital marketing agency. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

“If you want to rank higher in the SERPs, the long-term goal of your SEO strategy should be to build site trust and authority. Of course, this process takes a lot of time and effort. But if you have eyes set on the prize (first page of Google), you need to persist.”

“Business listings on Google My Business and local directories are the single-most-important off-page SEO factors for local SEO.”

“One of the best ways to promote your business and win over potential customers is via positive reviews. A good review can convert a lead into a customer.”

“Tracking links are a great way to precisely track how an influencer marketing campaign affects your conversion rates. “

“A one-size-fits-all strategy cannot be used to build a successful influencer marketing campaign. It will require careful monitoring and follow-up instead. Influencers frequently juggle multiple partnerships, so some can forget to post on time or use the wrong tags or CTAs that you requested.”

“Leveraging the best SEO practices can help your web pages get more exposure on search engines. The higher you rank, the greater your chances to get found by your target audience will be.”

“When searchers click on web pages that take too long to load, they are likely to get annoyed and bounce off. Google values user experience and satisfaction the most.”

“One of the easiest and fastest ways to earn backlinks is to create shareable infographics.”

“In most of the algorithm updates on Google, the core focus has been on improved user experience. In fact, Google has been penalizing webmasters for keyword stuffing for a while now. That is because it disrupts the overall reading experience.”

“Google’s aim is to show pages that have the most value in relation to a search query. That’s because if they find accurate and reliable information, they are likely to come back.”

“Invest some time into finding out high-authority sites in your niche. Reach out to them to get backlinks. When a trustworthy site backs you, you automatically become more reliable for Google.”

“The first and most important thing that all directories should do is be very strict about the kind of listings they have. They should only list businesses in their respective niches because listing irrelevant businesses will do no good for anyone.”

“Not having a mobile-responsive website is the biggest mistake that local businesses can make. A lot of local searches happen on the go using mobile devices. So, if your website is not mobile-friendly then you risk losing a lot of high-intent prospects.”

“Using local search keywords, especially long-tail ones is one thing that local business owners should continue doing.”

“In-store promotional tactics like providing limited-time discounts or holiday-specific sales are the best if you want to see an immediate increase in foot traffic. However, in the long term, you need to build a loyal customer base that regularly visits your store.”

“Unlike other marketing tactics, like content marketing and influencer marketing, tracking the impact of SEO initiatives is much easier. For one, you can easily use any SEO analytics tool to see exactly how much traffic is being driven, from what source, and how it has increased over time.”