TRENDING: The All-In-One Digital Marketing Software
Speaker, teacher, husband, father, and web marketer! Stoney deGeyter is the president and fearless pit crew leader of Pole Position Marketing, a results-driven inbound marketing agency established in 1998. In addition to business training events, Stoney has been known to spin a yarn or two at nationwide conferences, such as PubCon, Search Engine Strategies (SES), Search Marketing Expo (SMX), Public Relations Society of America (PRSA), and International Association of Business Communicators (IABC).
“You can’t just ‘SEO’ your website and be done. It’s a forever moving goalpost.”
“There is a great amount of value in SEO, but online success cannot rely on SEO alone.”
“SEO without content is like an ice cream cone without the ice cream.”
“A good SEO always tries to say one step ahead of Google.”
“If you’re not meeting your visitors’ needs, it doesn’t matter how ‘optimized’ your site is.”
“Search engine rankings aren’t the goal. They are a trophy of a job well done.”
“If your website isn’t doing a good job of selling the visitors you do get, getting more traffic is pointless.”
“Any kind of manipulation solely designed to get rankings tends to stink up the web.”
“Meta tag optimization isn’t SEO any more than movie posters are the movie . . . It’s there to generate interest to the real show, but it isn’t the show itself.”
“The title tag is the single most important piece of SEO real estate on your site.”
“As important as best practices are, they are still only a baseline for good usability. They are really no more than a starting point.”
“The road to SEO success is paved with patience.”
“SEO (and web marketing) will NEVER die as long as there is an Internet and search engines to help us find what we are looking for.”
“Good content is the salesperson visitors don’t even know they want and does a job that no salesperson can do: Sell without leaving your visitors feeling sold.”
“If you’re not meeting your visitors’ needs, it doesn’t matter how optimized your site is.”
Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video.