TRENDING: The All-In-One Digital Marketing Software
Tony Wright CEO and Founder of WrightIMC has spent his career helping businesses of all sizes be profitable on the Web. Wright is a search marketing geek and also has extensive experience in online crisis communication and brand reputation strategy.
“The only way to know if an SEO tactic works for you is to test it.”
“Understanding how visitors consume your content is paramount to creating successful site navigation.”
“When you set up a website, the most important thing to remember is how visitors will guide themselves through the information you have provided.”
“The key to creating a successful website navigation structure is anticipating the path a potential visitor would take to complete the desired action.”
“Search engines are more verbal than visual.”
“Without knowing your site and seeing your analytics, it’s impossible to know exactly what to do – but in most cases, standard navigation is standard for a reason.”
“Your content structure needs to adhere to the structure of the content, not the other way around.”
“Putting a process in place whereby you interact with satisfied customers, encouraging them to leave a review of your business, is the key to having a better online reputation – and better local rankings.”
“Depending on your business, you may not need to be so heavy-handed, but consistent outreach is critical.”
“At the end of the day, the look and feel of a site are extremely important for it to be successful.”
“Designers should work to optimize images so they load quickly – and if they can’t get them fast enough, they may need to be loaded via a content delivery network (CDN).”
“Any organization that doesn’t have both an SEO expert and a graphic designer on the marketing team is most likely missing opportunities.”
TRENDING: The All-In-One Digital Marketing Software
Geoff Breitling: If you want to build or scale a 7 figure SEO agency, you should watch this short video.